5 Reasons Why Ecommerce Email Marketing is Perfect NOW

Have you heard people saying,

“Isn’t email dead?”

“Do people still read email? Don’t they just check social media?”

“They receive too many promotions already; would they still bother?”

Those are the same questions I had before I realized how many times I check my email daily.

Whether it’s a concert announcement, a Funko Pop release, or the weekly newsletter of James Clear.

The more I think about it, the clearer the picture gets.

As an entrepreneur, I’ve never prioritized building an email list.

Why should I?

I can just run an FB ad, and customers flock to buy the products I’m selling or the affiliate I’m promoting.

As the months go by, FB ads cost more, and some friends’ accounts shut down.

That’s scary

Never put all your eggs in one basket.

SO, WE NEED EMAIL MARKETING.

Never depend on your business in a space you don’t own. Social Media is rented space. They can close you down anytime.

THE POWER OF LEVERAGE

Did you know that for every $1 you spend on email marketing, you get an average of $42 back?

That’s the power of leverage.

You can send seasonal emails to them at very minimal cost as compared to if you do Ads.

You can connect with your engaged buyers and incentivize them to patronize your products. These are some of the activities that can help your conversion and retention of your customers.

CHANNEL YOU CAN CONTROL

“Take back control”

Our list is the lifeblood of our e-commerce business. We can send messages without the fear of being flagged.

As you build your email list, you can start connecting with your customers. You can build a relationship with them.

Email Marketing gives you the access to talk to your customer.

If Facebook shuts down your ad account tomorrow, you will still have your business.

Your business can survive.

Social Media is rented space. They can change the algorithm anytime. Remember the time when Facebook Pages could still grow organically?

How about when Instagram changed its newsfeed…

Or the constant change in Facebook ads policy.

These are the changes in social media that we can’t control.

“Remember: When Disaster Strikes, The Time to Prepare has Passed”
— Steven Cyros

UNDERRATED MONEY MACHINE (LOW COST — HIGH ROI)

How much do you spend acquiring your customer?

$50? $100?

Do they repurchase?

Imagine if you can let them purchase from you again without spending again to retarget them.

Email marketing can help you. You can send your customers emails to remind them to replenish their stock or give them discounts for continued patronage.

The possibilities are endless.

Best of all…

Every time you launch a new product or campaign, you already have an audience to see your product release.

EARN WHILE YOU SLEEP

This may sound too good to be true, but most emails now can be automated.

Email automation can send pre-built email sequences to your customers at scale — even while you sleep.

It’s like your store is open 24/7.

How can you communicate with each customer — when you’re not present? Imagine the possible loss of sales.

We want to deliver the right message to the right customer at the right time. Investing in the right email marketing automation saves you extra energy and more time to handle essential tasks in your business.

PERSONALIZED MESSAGE

You can deliver targeted messages to your customer depending on which part of the buying journey they are.

Email Marketing will allow you to craft an offer perfect to their current pain points.

“As such, there is no one-size-fits-all approach that anyone can offer you. The hot water that softens a carrot will harden an egg.” ― Clayton M.

A random email broadcast to your customer won’t do justice to your email campaigns. This is why you segment your customers based on their preferences so that you can connect with them deeper.

One of our goals would be to turn our customers into raving fans.

So when we share a new campaign, it’s easy for us to make a sale. Because they are already your customers, which means…

They already trust you.

If you believe that your product or service can make their lives better… It’s a disservice if you don’t nudge them to purchase. You are depriving them of the chance to make their lives better.

Hope this helps.

I’m Mark, a Klaviyo Email Marketer and Strategist. I help Shopify Owners increase their revenue without an increase in Ad spend. If you like for an email audit, send me an email at themarkqueteer@gmail.com with subject “I want the Free Email Audit”.